Yellow Sea Region National Image News

This list contains those articles about national image and nation branding in Korea and China that also touch on land use and land pricing, typically because they deal with tourism, natural or historical resources, or consequences of land-use decisions on national image. Some articles here deal with delivering the brand promise -- in other words, consistency between a desired national image, which may be promoted in communications, and actual practices.

This list is a subset of the articles posted at http://factplusfancy.com/pbw/ys/11/YSR_Infrastructure_Spending_News. The list may not be up to date. However, the most-recent version will be posted indefinitely at this web address. Feel free to pass along articles relevant to this list to james.hadley@factplusfancy.com.

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SERI Quarterly, 2010.04, "Euh Yoon-Dae on Nation Branding, Korea" interview by Lee Keon-Hyok, pages 70-75,http://www.seriquarterly.com/wldQArticle.html?psq=20100208&atseq=124&ssq=&mcd=2000.

Korea Herald, The, 2009.09.15, "Lee vows to create tourism venture boom" by Lee Joo-hee, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/09/15/200909150054.asp.

Korea Herald, The, 2009.09.14, "Korea's tourism has potential to fuel economy", http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/09/14/200909140108.asp.

Korea Herald, The, 2009.09.09, "KORAIL introduces Eco-Rail bike tours" by Cho Chung-un, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/09/09/200909090061.asp.

Korea Times, The, 2009.09.07 19:25, "Seoul Plans 8 Ecological Parks by 2014" by Kwon Mee-yoo, http://www.koreatimes.co.kr/www/news/nation/2009/09/117_51423.html.

Korea Herald, The, 2009.08.27, "Korea awarded for tourism marketing", http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/08/27/200908270015.asp.

Korea Herald, The, 2009.05.22, "Gangneung to hold intangible cultural forum" by Yang Sung-jin, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/05/22/200905220054.asp.

Korea Herald, The, 2009.05.21, "Korea ranked 6th among dangerous countries to drive" by Hwang Aesol, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/05/21/200905210096.asp.

Korea Herald, The, 2009.05.15, "Branding Korea: Stressing the 'sexy' in Seoul" by Matthew Lamers, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/05/15/200905150053.asp.
[Selected quote] "I wanted to make a book that looked like the Korea I actually live in - not just some fantasy land that Koreans want foreigners to see," said Michael Hurt, the co-author of a new book that aims to portray the hip side of Seoul, as well as its trend-setting fashion industry. Hurt is on the Presidential Council for Nation Branding. The recently formed committee includes CEOs, professors, government ministers and a former U.N. ambassador.

Korea Herald, The, 2009.05.12, "Visitors find Korea slightly more satisfying" by Ahn Hyo-lim, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/05/12/200905120105.asp.

Korea Times, The, 2009.05.08 18:25, "Swallows May Become Natural Monument" by Kim Rahn, http://www.koreatimes.co.kr/www/news/nation/2009/05/117_44596.html.

JoongAng Daily, 2009.05.08, "Bike path at DMZ to open in September" by Chung Young-jin and Lee Min-yong, http://joongangdaily.joins.com/article/view.asp?aid=2904560.

JoongAng Daily, 2009.05.08, "Brand Korea needs help: official", http://joongangdaily.joins.com/article/view.asp?aid=2904549.

Korea Herald, The, 2009.05.08, "How to boost Korea's brand" interview of Keith Dinnie by Song Woong-ki, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/05/08/200905080072.asp.

Korea Times, The, 2009.05.05 21:41, "[President] Lee to Dedicate Himself to Environmental Movement" by Na Jeong-ju, http://www.koreatimes.co.kr/www/news/nation/2009/05/116_44408.html.

Korea Times, The, 2009.04.30, "[Green Growth: Korea's New Strategy (42)] Ecotourism development as national agenda" by Kim Seong-il, Professor, Seoul National University, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/04/30/200904300079.asp.

JoongAng Daily, 2009.04.20, "Korea gains the right to protect penguin habitat" by Kim Mi-ju and Kang Chan-su, http://joongangdaily.joins.com/article/view.asp?aid=2903786.

Korea Times, The, 2009.04.16 18:53, "India Benchmarking Saemangeum Reclamation" by Do Je-hae, http://www.koreatimes.co.kr/www/news/nation/2009/04/116_43320.html.

China Daily, 2009.04.10 07:41, "Beijing drops as tourist destination" by Xin Dingding, http://www.chinadaily.com.cn/bizchina/2009-04/10/content_7664319.htm.

Shanghai Daily, 2009.04.10, "Tough action promised to help clean up city's environment" by Dong Zhen, http://www.shanghaidaily.com/sp/article/2009/200904/20090410/article_397195.htm.

Korea Times, The, 2009.03.26 20:02, "The Memories of Pimatgol Disappearing" by Kwon Mee-yoo, http://www.koreatimes.co.kr/www/news/art/2009/03/144_42052.html.

JoongAng Daily, 2009.03.20, "Lee adviser says Korea needs new PR approach" by Seo Ji-eun, http://joongangdaily.joins.com/article/view.asp?aid=2902490.

Korea Herald, The, 2009.03.20, "Country brand" Editorial, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/03/20/200903200061.asp.

Korea Times, The, 2009.03.19 16:28, "'Brand Korea' Plan Called Too Ambitious" by Kang Hyun-kyung, http://www.koreatimes.co.kr/www/news/nation/2009/03/116_41587.html.

Korea Herald, The, 2009.03.18, "Korea revs up rebranding campaign" by Hwang Jang-jin, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/03/18/200903180050.asp.

JoongAng Daily, 2009.03.18, "North hurts Korea's brand: Survey of expats reveals tech sector raises South's name value" by Seo Ji-eun, http://joongangdaily.joins.com/article/view.asp?aid=2902382.

Korea Times, The, 2009.03.17 19:26, "Tension With N. Korea Worsens Korea's Global Image" by Na Jeong-ju, http://www.koreatimes.co.kr/www/news/nation/2009/03/116_41483.html.

Korea Herald, The, 2009.03.05, "[Green Growth: Korea's New Strategy (1)] 'A global green new deal'" interview with Edward B. Barbier, University of Wyoming, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/03/05/200903050013.asp.

Korea Herald, The, 2009.03.04, "Lee launches green diplomacy in Australia" by Hwang Jang-jin, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/03/05/200903050020.asp.

Korea Times, The, 2009.03.03 22:24, "Tourism to Power Korea's Economy" by Oh Jee-chul, Korea Tourism Organization, http://www.koreatimes.co.kr/www/news/special/2009/03/270_40646.html.

Korea Times, The, 2009.03.03 18:16, "Korea Wants to Mend Ties With Foreign Media" by Na Jeong-ju and Lee Tae-hoon, http://www.koreatimes.co.kr/www/news/nation/2009/03/116_40612.html.

China Daily, 2009.02.27 08:45, "Bohai Sea to sport a clean look" by Li Jing, http://www.chinadaily.com.cn/bizchina/2009-02/27/content_7518787.htm.

Korea Times, The, 2009.02.25 23:56, "No Logo for South Korea?" opinion by Simon Anholt, a member of the U.K. Foreign Office's Public Diplomacy Board, http://www.koreatimes.co.kr/www/news/nation/2009/02/116_40299.html.

JoongAng Daily, 2009.02.20, "Local tourism bites back" by Jason Kim, http://joongangdaily.joins.com/article/view.asp?aid=2901269.
[Selected quote:] The main theme of this year's expo is, as you might have guessed, "Green Tourism," an effort to get urbanites out of the smog and into the countryside. "We're hoping to introduce as many people as possible to the delights of regional locales, such as farms and villages where you can get a glimpse of the traditional agricultural culture that dominated Korea until relatively recently," said Hong Jin-young of the Korea Tourism Association's PR department.

Korea Times, The, 2009.02.19 18:13, "Signs of 'Green Bubble' Emerging" by Kim Tae-gyu, http://www.koreatimes.co.kr/www/news/biz/2009/02/123_39894.html.

Korea Herald, The, 2009.02.18, "Green belt to connect royal shrine, palace" by Kim So-hyun, http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/02/18/200902180040.asp.

Korea Times, The, 2009.02.10 18:00, "What Should Korea's Slogan Be?" commentary by Michael Breen, http://www.koreatimes.co.kr/www/news/nation/2009/02/116_39292.html.

JoongAng Daily, 2009.02.09, "From tidelands to rice paddies and back again" by Kang Chan-su, http://joongangdaily.joins.com/article/view.asp?aid=2900789.

JoongAng Daily, 2009.02.09, "Frogs change major development: Daesung spends over 5B won on protecting endangered species" by Kim Chang-gyu, http://joongangdaily.joins.com/article/view.asp?aid=2900780.

China Daily, 2009.02.02 09:13, "China vows to better protect wetland" (Xinhua), http://www.chinadaily.com.cn/china/2009-02/02/content_7435981.htm.

China Daily, 2009.01.30 07:30, "Tourism revenue up 5.8% last year" (Xinhua), http://www.chinadaily.com.cn/china/2009-01/30/content_7432091.htm.

JoongAng Daily, 2009.01.23, "Committee launched to fix Korea's brand image" (Yonhap), http://joongangdaily.joins.com/article/view.asp?aid=2900203.

Korea Times, The, 2009.01.22 19:35, "Presidential Council on Nation Branding Opens" by Na Jeong-ju, http://www.koreatimes.co.kr/www/news/nation/2009/01/116_38362.html.

Korea Times, The, 2009.01.21 18:11, "Korea Starts Campaign to Polish Image" by Na Jeong-ju, http://www.koreatimes.co.kr/www/news/nation/2009/01/116_38267.html.
[Selected quote, first paragraph...] South Korea is considering creating a pool of 100 billion won ($74 million) to spruce up its negative image overseas and build a brand as a 'respected and beloved' member of the global community, the chairman of a presidential commission on nation branding said Tuesday.

JoongAng Daily, 2008.12.22, "Former bombing range to be given a major overhaul: Kooni Range to be transformed into a peace-themed seaside park by 2013" by Chung Young-jin, http://joongangdaily.joins.com/article/view.asp?aid=2898910.

Reuters, 2008.11.23 8:25pm EST, "South Korea builds city from sea at wetland's expense" by Jon Herskovitz, http://www.reuters.com/article/environmentNews/idUSTRE4AN04M20081124?sp=true.

Korea Times, The, 2008.11.02 17:20, "'It's Not Too Late to Revive Saemangeum'" by Park Si-soo, http://www.koreatimes.co.kr/www/news/special/2009/02/250_33724.html.

Korea Times, The, 2008.10.30 19:11, "'Saemangeum Project Threatens Endangered Species'" by Park Si-soo, http://www.koreatimes.co.kr/www/news/include/print.asp?newsIdx=33593.

Korea Times, The, 2008.02.24 19:33, "[Saemangeum Project] Dreaming of 'Koreanized Dubai' in Saemangeum" by Jane Han, http://www.koreatimes.co.kr/www/news/special/special_view.asp?newsIdx=19534&categoryCode=240.

Korea Times, The, "Branding Korea" [index of articles], http://www.koreatimes.co.kr/www/news/special/special_list.asp?categoryCode=260.